Communication theory Essay Example | Topics and Well Written Essays - 500 words

Communication theory - Essay Example With clearer concepts and objective understanding of matters, people are in a better position to play their individualistic and collective roles in the development of a civilized society. In most of the organizations in the contemporary age, communication with confidence and authority has become quite critical (Holmes, 2011). The organization in which I work is to much extent, a functional organization where different departments have well defined responsibilities, so people from different departments do not usually interact with one another. In addition to the organization having a functional organization structure, there were several other factors that have played their role in discouraging interaction among employees. Such factors included but were not limited to differences of gender, age and culture. Employees from different culture have had presumed conceptions about their coworkers from different cultures and would not change their conceptions in the organizational context. Al so, employees from opposite genders would hesitate to communicate with one another. This was giving rise to interpersonal conflicts with various employees assuming irrational things about one another as a result of lack of communication until the new project manager brought about some drastic changes in the system of flow of communication within the organization.

Bugatti (Veyron) Marketing Case Study Example | Topics and Well Written Essays - 1250 words

Bugatti (Veyron) Marketing - Case Study Example The company has some exclusive strategies which add to the brand value and creates strong brand equity in the customer mind. If a potential buyer is deemed serious enough to buy the car then the company brings in Pierre-Henri Raphanel , grand prix driver, to give the potential customer a test drive. Also the company keeps on bringing out ‘Special edition’ models like the EB 16.4 Veyron pur Sang, Bugatti Veyron Fbg par Hermes or the EB 16.4 Veyron Sang Noir. The company depends on various environmental forces, which affect its business. Competitor might produce technologically superior products or the prevailing economic rescission might have some effects on sales, though its buyers are comparatively less affected by it. Though the company has strong and powerful competitors in the shape of marquee names like Mercedes, Porsche, Lamborghini and others, yet the fact that Bugatti produces the fastest and the most expensive car in the world creates huge brand pull for the com pany and helps in adding an exclusivity factor to its positioning. The Bugatti brand and therefore the Bugatti Veyron brand follows core values of elegance, exclusivity, power and excellence in design. One of the foremost and prominent strategies of the brand has been to focus on exclusivity of the brand. The fact that it is the fastest and the most expensive car on the planet is itself a strong marketing pitch for the brand. Moreover form time to time the company has focused on coming out with exclusive special version Veyrons like the Bugatti Veyron Fbg par Hermes, EB 16.4 Veyron pur Sang or the Bugatti Veyron Fbg par Hermes. Another strategic move has been to expand its brand value by introducing the Bugattio Collection which consists of car accessories and fashion items, which are designed by equally exclusive and world famous artistes or designers (Displaying timeless style and elegant details , while