Communications and Media the use of social media Essay Example for Free

Communications and Media the use of well-disposed media EssayWhat SouthWest Airlines (SWA) has done is to unite customers and fans for the better performance of its operation in light of competition it is facing. This is a clear case where social media is being used as a track that supports comm sensation building, customer collaboration and sharing ideas and market trends that propel the performance of a company. This strategy should be adopted in an i crapper education situation so that university systems could look for ways of engaging and motivating learners to be more proactive. Still on SWA, the Company actively engaged fans on Facebook by notification different items and argumentative debates just to gather opinions on what customers expect from them. This is what Dani and Singer (2008) term as discrete approach to marketing and feasibility study on what people expect (p. 192). American University of Sharjah needs to integrate a number of social media tools into the learning process to reflect the success SWA has enjoyed within the shortest period of time it has been on business.Beginning with how SWA has integrated Facebook within its platform, it is important to note that what American University of Sharjah should strive to achieve is to have social ne dickensrking. To contextualize this point, when using Facebook to engage customers, the case (Southern Airlines by Adam Saffer) reports that by posting a video from Air Zealand there were 58 comments and 95 likes. These comments according to the author helped the Company strategize on the best approaches to deal with the demands of its client. Contextualizing this case, research by the Higher Education Research engraft (HERI 2007) has shown that at least 87 percent of students in universities have social media looks and as such(prenominal), Facebook account for near 90 percent. This statistics shows that social networking websites have become integral parts of students live at American Unive rsity of Sharjah. It is from this perspective that the university should try as much as possible to engage students in decision making process by posting agendas and policies for debate. That is, facebook should be integrated as part of learning process. From the case, it has been noted that SWA communicated with Facebook fans in response to the questions and issues they were having. When there was a query or a problem from their fans, they could respond to the question on time and publicly. This is particularly to the issue that Lala Palelei asked on November second 2009. It is from this approach that it is recommended for American University of Sharjah to actively engage with students through Facebook. As a matter of fact, Alexander Astin proposed a developmental theory that sought to engage with learners (Geyer et al. 2009). In his theory, he proposed that social interaction with learners help them grow psychologically and physically. Just like what SWA did, responding to the iss ues students are asking should be evidence-based. That is, answers should be well researched so that exercise includes efforts students invest in their educational activities and such empirically connected to the objectives of the university.Just like SWA, American University of Sharjah is active on Twitter. It is important to note that adoption of authorised Twitter account is one factor, making it outpace empirical understanding of the use of such technology and the available theories regarding why it (the Twitter account) may commute a number of organizational process is another. It is from this observation that the university should make twitter account serve the purpose SWAs twitter account is doing. The case reads, of the social tools, SWA has found Twitter to be its primary means of interacting with its public. There are inherent reasons as to why the Company finds Twitter to be a initiation of interaction. Citing a case, it is reported that Jessica Turner had an interes ting post concerning newest service location which was geared towards attracting debates on Corporate Social Responsibility (CSR). This post attracted attention of its following to an extent that the SWA managed to understand dynamics of the market through what is termed as two-way communication between SWA and its publics. Basically, this is the recommendation the University needsa two-way communication between students, teaching rung and the public. This recommendation is evidence-based. Scholars such as Daly (2010) have studied the relationship between social practices and new technologies and found greater utility in the concept of affordance and unity because by positively engaging others through social media forums explain why organizations using same technology are likely to engage in disparate or similar work practices and communication. On 14th December 2014 the University through its official Facebook account posted the 12th NGN10 Competition where engineering students fr om the university were invited to contribute on the best way to make the lightest tower crane. While this approach is similar to what Christi Day did about his Twitter post on Grab your bag. Its on it is recommended that for effective interaction, the university should integrate marketing campaign when making such posts so that a conversation is generated between interested parties and students.Flickr and You Tube are other two social media SWA has used to capitalize on the needs of its customers and fans. On Flickr the information provided is that organizations such as the University can use social media to counter unrealistic claims and complaints aimed at tarnishing its image. This is in regard to complain made by Scooteriscracy. However, to maintain transparency and avoid circumstances as the one SWA found itself in, the line between person-to-person business and professional posting should be distinct. It is recommended that the University should be careful in its posting. Nut s about Southwest as the name of SWAs You Tube should be used as a benchmark in helping American University of Sharjah note that the use of social media also encompasses permitting every employer to self-publish as long as such publication conforms to specific regulations of the institution. It is apparent that the manner in which the University uses You Tube does not allow people, including students to communicate or share their views and opinions across faculties or organizational boundaries. To conceptualize this recommendation, Brzozowski et al. (2009) conducted a research on the benefits of institutional engagements of leaners on social media. After interviewing 425 undergraduate students from the Midwestern institution, is was found that when learners are allowed to share, post or participate in education forums posted through social media there is a positive correlation between student engagement in the affairs of schooling and success of the school in policy drafting and imp lementation. In fact it is through this recommendation that SWA has managed to achieve its objectivegreat customer service (being ranked as the air duct with the least cases of complaints per passenger since it started monitoring the data in 1987).It is important to mention, just like Fuller and Valacich (2008) does that the usage of social media in American University of Sharjah should be about providing meta-knowledge. That is, making the institution understand the type of people in its environ and what they may do so that good relationships and rapport is maintained. Just like what SWA is doing through blogging, the University could let students and employees create profiles pages on different social media where such pages have corporate directories information, photos as well as summary of content that individuals have contributed. It is from such initiatives that people will learn more about the interests, backgrounds and activities of students, workers. It is apparent that wh at SWA has succeeded in is creativity which as not only placed it as one of the fasted ontogenesis companies but also made it become effective. This will be achieved if the University allows participation by all in social media activities. Finally, American University of Sharjah has a reputation to financial support and for the usage of social media, maintenance of confidentiality, transparency and respect to the property should note be overshadowed by the quest to adopt the recommendation provided.ReferencesBrzo zowski, M., Sandholm, T., Hogg, T. (2009). Effects of feedback and peer impel oncontributions to enterprise social media. legal proceeding of the 2009 International Conference on Supporting Group Work (pp. 6170). New York ACM. doi10.1145/1531674.1531684Daly, E. M., Geyer, W., Millen, D. R. (2010). The network effects of recommending socialconnections. Proceedings of the Fourth Conference on Recommender Systems (pp. 301304). New York ACM. doi10.1145/1864708.1864772Dan i s, C., Singer, D. (2008). A wiki instance in the enterprise Opportunities, concerns andreality. Proceedings of the 2008 Conference on ready reckoner Supported Cooperative Work (pp. 495504). New York ACM. doi0.1145/1460563.1460642Fuller, R. M., Valacich, J. S. (2008). Media, tasks, and communication processes A theory ofmedia synchronicity. MIS Quarterly, 32, 575600.Geyer, W., Millen, D. R., Dugan, C., Brownholtz, B. (2009). People sensemaking andrelationship building on an enterprise social networking site. Proceedings of the 42nd Annual Hawaii International Conference on System Sciences. Los Alamitos, CA IEEE Computer Society Press. doi10.1109/HICSS.2009.343Higher Education Research Institute (2007) College freshmen and online social networking sites.Available at http//www.gseis.ucla.edu/heri/PDFs/pubs/briefs/brief- 091107SocialNetworking.pdf (last accessed 17th December 2014).Source document

Assignment One Essay Example for Free

Assignment One Essay1.) What atomic number 18 some of the hardships faced by indentured servants in Virginia during the early daylights of the closure? a. Some of the hardships faced by indentured servants was disease such as scurvy, bloody flux, and diverse other diseases. Also, they have not much of a pastiche of sustenance to eat, they eat peas and loblollies, and so they will do anything to be able to eat other variety of foods. The amount of food they get is shared surrounded by other men. Therefore their amount of food intake is not enough to make them full. They have clothes but they are old and dirty because they wizard of everything they wear. Since they do not have anything worth a centime, because if they do others steal it, they cannot have food other than peas. They cannot eat bread because it cost a penny and they dont have a penny to buy anything.2.) How does the physical location of Jamestown colony lead to many of the hardships described in this document ? b. It seems they are close to possibly Indian attacks or people from other countries because he stated in the story but yet we are 32 to bit 3000 if they should come. He hasnt seen any deer or venison since he arrived in Jamestown therefore the meat source is not a great source for food reliability. It takes them a few days to retrieve cargo from the ships. They start to the shore and sleep the first night they get there, then unload the next day and start back to their home with the cargo.3.) How have conditions at Jamestown affected the writer of this letter? c. He sees negative about everything. He has nothing in Jamestown to address his own or nothing to comfort him. He expects the worse because people are dying by the hour. Not having much to eat, he doesnt think he will survive much longer unless his he dies before he receives the package. He believes in God and that he can keep him active if he drinks water, he heard. He tells his dad to have mercy and pity on him, that life in England was better because he had more food that fill him. He thanks his parents for providing all that they did while he lived in England. He loves his dad and doesnt want his dad to forget him.

The World Largest Brand Name Apparel Marketers Marketing Essay

The World Largest Brand Name App arl Marketers Marketing EssayLevis Strauss and telephoner is one of the world largest shop-name app arl merchandiseers. Levis Strauss and Comp all is one of the successful Jeanswear shop in the States States. The innovation of the rivets in the jeans divers(prenominal)iated Levis jeans from others because of its increased durability. (Levis) The Fast changes in consumer tastes, competition from both lower and higher(prenominal)-end brands, the fast development in the modern distrisolelyion and gross gross sales technology has brought about a continuing loss of trade place share. (Levi Strauss Co. Marketing Plan)Levis Strauss and political party was undercoated in 1873, Levis jeans are the schoolmaster, authentic jeans. They are the most successful, widely recognized and often imitated clothing products clothing product in the history of apparel. Over successive generations, Levis jeans have captured the attention, imagination and loyal ty of diverse individuals. (Levis) As the inventor of the category, the Levis brand continues to define jean wear with the widest range of products available, from quintessential class such as the notable Levis 501 pilot light jean, to favorite fits and styles in the Red Tab and premium collections. (Levis)1.1 MissionTo sustain responsible commercial success as a global marketing company of branded apparel. They mustiness Balance goals of outstanding profitability and return in investment, leadership market positions and superior product and helps. They give conduct their business ethically and demonstrate leadership in satisfying their responsibilities to their communication and to society. (Levi Strauss Co. Marketing Plan)1.2 VisionLevis Strauss brands are filled with examples of the come upon role their evaluate have played in meeting consumer ask. Four core values are at the heart of Levi Strauss Co Empathy, Originality, Integrity and Courage. These quaternity values are linked. As Levis look at their history, a story of how Levis core values work together and are the source of their success. Likewise, Levis brands embody many a(prenominal) of the core values that consumers live by. This is why Levis brands have stood the test of season.2. ObjectiveThe objectives of Levis brand continues to define Jeanswear with the widest range of product available, from quintessential classics, such as the famous Levis Original jean, to favourite fits and styles in Red Tab and premium collections. Levis jeans have captured the attention, imagination, and loyalty of generations of diverse individuals. The brand has continues received critical acclaim from industry insiders. The brands compose is growing internationally. Levis Strauss and company next target focus to expand more in different city flagship store.To review Levis Jeanswear market situation of the global highlighting the competitive positions and branding strategies of the market.To identify th e successful branding strategies Levis Jeanswear has employed to make its dominant market position.To evaluate on the effectiveness of Levis Jeanswear branding strategies in sustaining its sales performance.3. Situation AnalysisSituation analysis is a marketing term, and involves evaluating the situation and crooks in particular companys market. Situation analysis is often called the three C, which refers to the three major(ip) elements that are Company, Customers, and Competition.CompanyDespite these reductions Levi Strauss Company had most of its early success because the firm was behaving monopolistically. The company patented the riveted jeans, increasing durability, and gaining popularity.Levis Strauss Co. maintained its corporate responsible motion-picture show and progressive stance on social, labor, and environmental issues, which may have long run profit opportunities.CustomersThere is many Levis Jeanswear loyalty to maintain existing nodes.Levis Jeanswear is the spr ing chicken of their brand jeans.The 501 product line and the Red Tab collection offer jeans that appeal to younger consumers competing with the high-end jean competitors.CompetitionCompetitors successfully were able to behave from Levis market due to heavy denote and branding. Branding was especially effective for companies like Calvin Klein that targeted high-end consumers.Levis jeans may be physically the same as its competitor physically competitors, consumer preferences are affected by brand name.3.1 SWOT analysisLevis opportunities and threatsLevis Strauss, Levis Strauss Co. is one of the worlds largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Nowadays Levi Strauss develops technological higher fruit and coordination activities. In addition, Levi Strauss also develop newborn(a) website is convenient for consumers shopping and also develop new pro ducts and services.The constant of threats is possible recession and people slight likely to evanesce money on trend items and economic downturns in some countries. Bad economic is also an issue for Levis Strauss such as recession and the weakness of currency, people are likely to spend lesson trend items. Other than that, increasing competition from product of the higher end of the market and price wars with competitor.3.2 Value regard analysisSupport activities primary(a) activitiesPrimary activitiesInbound logistics Inbound Logistics is the transportation supplying in one of the major business processes. In order to achieve operational excellence, increase the merger, Levis Strauss plans common gets and external traffic inbound logistics, receiving their suppliers purchase. They stored goods production or assembly line needs. Goods may move around the organization.Operations At this stage of product assembly or manucircumstanceuring. Self is co-produced mien industry pack aging. The design of the packaging represents the image of Levis Strauss.Outbound logistics Collect, store and distribute the product to send along the supply chain to retail merchants in different countries. The retailers go forth send goods to outlets.Marketing and sales The marketing communication strategies are the best elbow rooms to deliver message to consumers that Levis Strauss applied were advertising through the magazines, bill board and formulate show. Prepared to let targeted, in order to meet consumer demand.Service To fulfill consumers desirable, that are some things should have to perplexity on these consumer always has clothes fitness problems, thus after sales service is important to exchange the size of Jeanswear or modify it. Other than that, to provide stuffs training how to service difference behavior of consumers and updating their Jeanswear information.Support activitiesProcurement Levis Strauss needs of all the goods, services and materials procurement. This is because for the lowest possible price to buy the highest feel possible. This includes outsourcing that is usually done in-house business for the same from other companies and use of IT and networking technology to achieve procurement goals. engineering science development The innovation of technologies helps the Levis Strauss to sustain competitive advantage. Technology is an important of the competitive advantage.Human resources prudence Levis Strauss is guided by a strong growth schema in managing and developing its human resource capacity. voltage employees are evaluated in terms of their alignment to the companys winning characteristics which are directly linked to the Levis business strategies, mission and vision of integrity, courage, empathy and originality.Firm infra mental synthesis The formal systems of training finance quality control, information management and the structures and routines that are part of an organizations culture.3.3 PEST analysisThe remote environment comprises work outs that originate beyond and usually irrespective of, any single firms operating section political, economic, social and technological factors. That environment presents firms with opportunities, threats, and constraints, but rarely does a single firm exert any meaningful multiplicative inverse influence.Political factor Political factor is genuinely important to exculpate sure the growth of the clothing industry in America States. With the peaceful environment, America States became one of the worlds attractive room destinations. (Easy club)Economic Factor One of the main beneficiaries of the recession is the value clothing sector as consumers spend most on discretionary items with increased caution. According to Verdict forecasts, America States clothing spends in 2009 had declined 0.6%. However, estimation that value clothing sales will grow by 5.0%. Grocers are expected to make further gains in 2009 and increase their share of the value clothin g market to 34.2%. In long term, the gains that grocers to be made will arise a further threat to value clothing specialists by improving store environments and fully exploiting multichannel capabilities.Social factor Americans become more enjoy fashion nowadays they will conservative and old-fashioned image of traditional shops. They prefer on those shops with a trendier image, such as Levis older and often affluent consumers preserve fashion conscious.Technological factor Levis have combined the four core technology are at the heart of Levis Strauss Co Empathy, Originality, Integrity and Courage, durable and unaffixed to care for. However, further technology on textile with other characteristics will produce, such as cellulite-reducing hosiery or moisturizing properties. Prices are likely to increase as the result of these changes in the textile technology, therefore assisting in growing the value of the market.3.4 Porters 5 ForcesIndustry Competitive Jeanswear industry is cha racterized by small fashion 501, but there has been a recent trend towards consolidation and economies of scale. Businesses compete on price, quality, differentiation and relationship with attain suppliers. However, there are not many players that establish a reputation for bringing style and innovation to the high street. Due to this Levis has the advantage of being a high streets retail phenomenon.Bargaining power of suppliers Suppliers do not have much bargaining the fashion industry because their products and their commercial nature of the sales forces of developed markets. Can affect the garment industry from the original input price fluctuations, but the change is a global determinants of supply and demand, rather than the bargaining power of suppliers caused.Bargaining power of nodes The buyers power is significant in that buyers can force prices down, demand higher quality products or services, and, in essence, play competitors against one another, all resulting in potenti al loss of industry lolly. Buyers exert more power when they are large-volume buyers, the product is a significant aspect of the buyers costs or purchases, the products are standard within Jeanswear industry, there are a couple of(prenominal) changing or switching costs, the buyers earn low profits, potential for backward integration of the buyer group exists, the Jeanswear is not essential to the buyers product, and the buyer has full apocalypse about supply, demand, prices, and costs. (Reference for business)Threat of new entrants New entrants can also expect a barrier in the form of government policy through national and state regulations and licensing. New firms can expect retaliation from existing companies and also face changing barriers related to technology, strategic planning within the industry, and manpower and expertise problems.Threat of Substituted The substitute product in fashion industry is low. Every individual needs to wear clothes in their daily activities t o prevent iciness and harmful to their skin. There is no substitute other than wear clothes. The only choice is individual can make clothes their own but this alternative rarely happen.3.5 Ansoff matrixExisting Product New ProductExisting MarketNew MarketIn Ansoff Matrix, Levis Strauss is currently in position of market penetration as Levis Strauss intends to divvy up its existing markets to maintain or increase the market share of current product. This can be achieved by a crew of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling. Other than that, increase usage by existing customer by introducing loyalty schemes the business is focusing on markets and product it knows well. It is likely to have good information on competitors and on customer needs.On the other hand, Levis Strauss also in different position of market development intends to sell its existing product into new markets in different countries. In thi s stage, Levis Strauss is facing medium-high risk in entering new market as there in many popular clothes retailer in the market. The issues of new geographical, product packaging, distribution conduct and different pricing policies to attract different customer or create a new market segments that is Levi Strauss planning to enter must also take into consideration. Therefore, Levis Strauss takes risk segmentation into different countries.3.6 Porters Generic StrategiesCost DifferentiationBroadNarrowLevi Strauss is paining to employ differentiation strategy to make Levis Jeanswear to be more common, Levis Strauss provides Levis 501 Original Jeanswear for men, women, teens, and children. Since launching the campaign, worldwide sales of 501 jeans have increased substantially. Although it is encouraging to see the flagship 501 line growing again, these sales increases were not incremental. So everyone is a potential customer for Levis. Levis generally appeals to more mount up generati ons not necessarily looking to make a fashion statement. Levis makes an effort to appeal to all customers in one way or another, which been a key to their success over the years.4. Evaluation of SuitabilityThe suitability of the strategic options is assessed establish on their compatibility with the current competitive environment of the fashion industry, Levis own corporate vision and mission and how it would sustain or improve the competitive position of the organisation.strategic PositionConceptTo understandStrategy must addressPESTKey environmental Driver/ Changes in industry StructureThe remote environment comprises factors that originate beyond and usually irrespective of, any single firms operating section political, economic, social and technological factors. That environment presents firms with opportunities, threats, and constraints, but rarely does a single firm exert any meaningful interchangeable influence.Porters Five-ForcesIndustry attractiveness competitive forcesPo rters essential message is that where these five forces are high, then industries are not attractive to compete in. There will be too much competition and too much pressure to allow reasonable profits.Value ChainOpportunities for vertical integration or outsourcingA value chain describes the categories of activities within and around an organisation, how Levis create a product or services4.1 Tows matrixLevis Strauss chosen because it demonstrates how a successful company experienced enormous difficulties in the early 1853, but then developed a strategy that resulted in an excellent market position in the late 2003. The TOWS Matrix shown will focus on the crucial period from late 1853 to early 2003. The external threats and opportunities pertain mostly to the situation Levis Strauss faced in the United States.Strengths (S)Brand name. door to target market with over 300 stores nationwide.Finance and access to international capital.Distribution channels and global sourcing.Weakness (W )High costs of brand protection. want of control over quality.Lack of control over distribution.Distribution conflicts.Opportunities (O)Largest brand-name apparel marketers with sales in more than 110 countries.Technological development higher production and coordination activities.Develop new product and services.A new market on website shipping.SO-StrategiesIncrease sales and supply to different countries. (S1,O1)Build technological development higher production and new production and services in different 300 stores nationwide.(S2, O2, O3)Create channels and website shipping to global sourcing.WO-StrategiesHigh costs of production brand in markets. (W1, O1)Lack of control in technological development production and distribution. (W2, W3, O2)Improve distributor services and website shipping benefits. (W4, O3, O4)Threats (T)Possible recession and people less likely to spend money on trend items.Competition from product of the higher end of the market.Economic downturns in some coun triesPrice wars with competitorsIncreasing competition.ST refer competitors advanced design of the market. (S1, S2, T2)Economic and finance are the keys of the issue. (S3, T1, T3)Globalization increasing competitor and price wars with competitors. (S4, T4, T5)WTReduce threat of competition by developing conciliative product line. (W1, W2, W3, T1, T2)4.2 Direction for GrowthStrategic optionTo summarises these point from earlier section and provides examples of reasons why strategy directions or might be regarded as suitable.StrategicEnvironmentCapabilityExpectationsMarket penetrationLevi Strauss intends to sell its existing markets to maintain or increase the market share of current product.Increase usage by existing customer by introducing loyalty schemes the business is focusing on markets and product it knows well.It is likely to have good information on competitors and on customer needs.Market developmentLevi Strauss is facing medium-high risk in entering new market as there in many popular clothes retailer in the market.The issues of new geographical, product packaging, distribution channels and different pricing policies to attract different customer or create a new market segments that is Levi Strauss planning to enter must also take into considerationLevi Strauss intends to sell its existing product into new markets in different countries and takes risk segmentation into different countries.DifferentiationDifferentiation strategy to make Levis jean to be more common.Levi Strauss provides Levis 501 Original Jeanswear for men, women, teens, and children. So everyone is a potential customer for Levis.Levis generally appeals to more rise generations not necessarily looking to make a fashion statement. Levis makes an effort to appeal to all customers in one way or another, which been a key to their success over the years.rank strategic optionsOptions are assessed against key factors relating to the strategic position of the organisation and a score or rank ing established for separately option.Key strategic factorsStrategic optionFamily ownershipIncreased globalisationLow-price importsIncreased of marketingGood of quality controlIncreased salesRankingMarket penetrationOXOXO?BMarket developmentXOXOXOCDifferentiationOXOOOOAO=favourable X=unfavourable? = doubtful or irrelevant.A=most suitable B=possible C=unsuitable.Evaluation of AcceptabilityThe acceptability of the strategic options is assessed based on the stakeholders expectations.5.1 Stakeholders ExpectationsThe stakeholders of Levis Strauss are comprised of shareholders, management, employees, suppliers, contributors and the customers.The shareholders are likely to accept all the strategies as they have already witnessed Levis Strauss successful turnaround and regain of profitability.The management built up more positive travel in achieving its vision and mission these initiatives illustrate the progress Levis Strauss have made in building strong, collaborative relationships with their wholesale customers. To working closely with these customers and developing plans to manipulate Levis brands continue to be broadly accessible to consumers despite continued retail door closures and bankruptcies in the United States.On the other hand, the employees may be very supportive of the differentiation strategy and market development business simplifying measures recommended.The suppliers and contributors would have learnt by now to live with Levis Strauss differentiation strategy and market development their trading operations to fit themselves into Jeanswear operating style.Levis customers are likely to welcome the Jeanswear innovation capabilities with the creation of a Global Market Development Centre at their owned-and-operated manufacturing plant in different courtiers.Strategy 1- Market DevelopmentKey stakeholdersRewardsRisksShareholdersHigher profit, performance, clear direction.Unpredictable economics crisis.ManagersPerformance, targets, growth, bonus.Cultu ral problems.EmployeesRates of pay, high employment rate.Job security, time period.Trade unionsWorking conditions, wages rate.Legal requirements.Customers more(prenominal) Levis Jeanswear available.Ethical products.SuppliersHigh demand of resources.Delivery problems.GovernmentTaxation.Explicit Federal laws in certain countries.general publicJobs, involvement, sharesEnvironmental issuesStrategy 2-DifferentationKey stakeholdersRewardsRisksShareholdersHigher profit, performance, clear direction.Loss.ManagersPerformance, targets, growth, bonus.Time consume, sales volume.EmployeesRates of pay.Job security.Trade unionsWorking conditions, minimum wages.Legal requirements.CustomersMore choices, better quality and customer care.Ethical products.SuppliersHigh demand of resources.GovernmentTaxation.Legislation.General publicJobs, involvement, shares.Environmental issues.FeasibilityThe feasibility of the three strategic options is assessed based on the Levis Strauss current resources.Current ResourcesThe actual resources required for the implementation of the three strategies are summarized in Table 4 under four categories (1) product/service feasibility, (2) market feasibility, (3) organizational feasibility and (4) financial feasibility.Strategy 1- Market developmentKey resourcesAnalysisProduct/ Service feasibilityLevi Strauss market development intends to sell its existing product into new markets in different countries. Levi Strauss must control their product and service quality, the patent strategy to maintain its brand reputation.Market feasibilityThe issues of new geographical, product packaging, distribution channels and different pricing policies to attract different customer or create a new market segments that is Levi Strauss planning to enter must also take into consideration.Organizational feasibilityThe brand and formula have to carefully designed and properly execute. Levis Strauss able to expand quick takes risk segmentation into different countries.Fin ancial feasibilityAccording to the Levis Strauss annual report 2009 that company sales and profit has increased, so there are no financial problems to support market develop strategy..Strategy 2- DifferentiationKey resourcesAnalysisProduct/ Service feasibilityLevi Strauss provides Levis 501 Original Jeanswear for men, women, teens, and children. Since launching the campaign, worldwide sales of 501 jeans have increased substantially.market feasibilityThe flagship 501 line growing again, these sales increases were not incremental. So everyone is a potential customer for Levis. Levis generally appeals to more mature generations not necessarily looking to make a fashion statement.Organizational feasibilityLevis generally appeals to more mature generations not necessarily looking to make a fashion statement. Levis makes an effort to appeal to all customers in one way or another, which been a key to their success over the years.Financial feasibilityAccording to the Levis Strauss annual re port 2009, the sales and profit of the company has increased, so there is no financial problem to support franchising strategy. However, the in-store advisor service is devoid of charge Levis Strauss has to cover this expense from other sectors.Selection of One Strategic Option for ImplementationThe above evaluation data have indicated that in fact all the two strategic options are equally important and necessary for the future growth of Levis Strauss and should be implemented to the long term benefits of Levis Strauss. The complexity and risks in implementation of the two options are summarized in below.Strategic OptionImplementation RequirementsComplexity Risk(1)Market developmentInvolves higher capital injection management ingenuity to implement in view of other competitorsHardest with higher risks(2)DifferentiationInvolves strong management will and resolve to implement. Changing staffs working attitudes and instituting a new Levis 501 Original Jeanswear for men, women, teens , and children. Launching the campaign, worldwide sales of 501 jeans have increased substantially would need a lot of patience and tact.Medium hard, needs management will and tactNaturally, among the two strategic options, the strategic option 2 should be selected as the first choice since it can be implemented quickly and acquire faster results.ImplementationFrom the evaluation above, Levis Strauss select differentiation strategy to achieve their vision and mission. Differentiation strategy helps Levis Strauss to expand further more different grammatical gender and different ages to wear Levis Jeanswear and establish the brand as a fashion authority in every city. The implementation strategy can describe in three sections, which is resources management, organizational structure and management of change.Key issuesAnalysisResources managementResource management refers to the possibility under discussion is a factor. Levi Strauss has confirmed that the factor is the most likely way t o work. Levi Strauss can use the budget or other performance management tools to study the effectiveness of differentiation strategy.Organizational structureIn this stage Levis Strauss has to deal with issues regarding levels of hierarchy, together with structural form and style of management.Management of changeSome management of Levis Strauss might not aware of the need for changes in strategy implementations. Thus Levis Strauss must review the speed, scope and style of the changes, in order to obtain full commitment to them.The company maintained profits by providing a wide range of products, capturing new markets and increasing its market shares. The company created barriers to entry by patents and trademarks, and by differentiating its product from generic jeans. However as more firms entered the market, the company started losing customers and incurring losses. The upstart companies captured niche market shares from Levi Levis s immense market domination. Despite this reductio n of sales, Levi Strauss Co. maintained its corporate responsible image and progressive stance on social, labor, and environmental issues, which may have long long-run profit opportunities.ConclusionThis report had analyzed the situation and the growth strategy of Jeanswear line of Levis Strauss. The evaluation of the suitability, acceptability and feasibility had examined on chosen options. The options are products and services development and differentiation strategy. The strategy chosen is differentiation strategy to achieve the mission and vision. The launch of differentiation strategy helps Levis Strauss to expand their business effectively and efficiently.By respond quickly to emerging trends, Levis Strauss has become a successful fashion retailer within the shortest possible lead times to carve out a reputation for its ability.

How the Aeneid portrays Caeser Augustus

How the Aeneid portrays Caeser AugustusOne obvious notion of pro-Augustan propaganda that almost serves as a blunt reminder of the original purpose of the epic shows up in restrain Six, where Aeneas travels to the underworld and talks with Anchises. Anchises begins to talk of future heroes of the Roman world, and in the midst of the his prophecy, he begins of Caesar Augustus by saying, Here, here is the man, Whom many a time thou hearest promised to thee, Augustus Caesar, the boy of a being divine. He shall renew once more than the Ages of Gold, in the ploughlands of Latium lorded by Saturn of old, Beyond Garamantes and Indians stretching his empire (6 791-796) This section may obviously be supportive of Augustus, but it is the plain truth of how Augustus wants his citizens to view him. The quote clears up the point that Caesar Augustus is the son of God (Apollo), how he has brought peace among the Roman Empire, and how Augustus has and will track to spread the empire. The quote also provides a sense of assurance by saying that Augustus was meant to be the ruler before he was til now born.Throughout view as Two of the Aeneid, over the destruction of troy weight, Aeneas shows his cracking characteristic of piety the loyalty to the gods and to family. In the book, he rescues his father and the Trojan gods, the Penates, from destructive mayhem at Troys fall by carrying them by himself on his shoulders. These brave acts are clear example of piety. This reflects positively on Augustus, who is also well known for his piety. It is a trait that Augustus spent much of his leadership showing to the people of capital of Italy by creating a more family-friendly and religious city by building more ho victimisation, temples, and places for socials gatherings. The text shows a connection between both Augustus and Aeneas, where both of these men put piety high into their priorities. It also prophecies that Augustus will be a great leader for Rome just like Aeneas was for the Trojans.Another Character trait they both share is that they seemingly the lack the desire for power. After showing no signs of wanting to lead others Aeneas says, From all sides they had come there, ready at heart, with their chattels, for whatever lands I power take them to, over the sea. And Aeneas, even after all the encouragement, hesitated to expect for a awhile before accepting to be leader of the Trojans. This is an obvious parallel with Augustus. Augustus was extremely reluctant to accept the position of consul several times even though he was elected. Looking at this parallel allows the explanation that in both cases the people unanimously wanted Augustus or Aeneas to lead them, However neither preferred to lead at first. This trait can be looked at in a positive or negative manner, however there is a clear connection be Augustus and the Virgils character, Aeneas.However, in Book Four less positive notions are being placed upon the view of Augustus. In her last- place madness, Dido curses the Roman people for an unknown avenger to to follow the Trojan settlers fire and with brand, to-day, to-morrow, whe neer strength shall be given.(624) It seems likely that she speaks of true events to come. Representing the wars between Rome and Carthage which was to never end until hotshot or the other was destroyed. In Book One, Virgil talks about Carthage describing it as a Republic structure much like Romes. And since Rome did come out victorious the curse of Dido symbolizes the destruction of Carthage.Back to Book Two there are some more pessimistic observations deep down the text. Virgil describes the scenes of the assassination of Priam during the destruction of Troy by saying the followingThen Pyrrhus replied Now die. The trembling old man, who slipped in his sons very line In his left hand he coiled Priams hair, with his right drew aloft his glittering blade, and sank it in Priams side right up to the hilt. So perished the fortunes of Priam S uch his allotted end, to see Troy set afire and Pergamus fallen, he who aforetime was lord of Asia, adorned with so many a nation and land. He lies on the shore now, a mighty trunk and a head shorn from its shoulders, a body without a name. (545)The death of Priam marked the fall of Troy. However, this unbalanced death is very similar to that of Pompey when he assassinated by the orders of Julius Caesar. Mills describes the parallel by saying, As the death of Pompey marked the end of the end of one period in Romes semipolitical struggles, so the death of Priam also marked the end of an age in hi tier. (165) Therefore, Augustus father Julius Caesar was the killer Pompey and therefore, at last the killer of the Republic. Since Augustus is the adopted son of Julius Caesar, it brings up a negative point towards Augustus by saying that he could become like Caesar and kill anyone one who stands in his way without any remorse against his enemy.Turnus appears as a somewhat humble charact er, who initially denies the option of going to war against the Trojans and does retain a lot of hook despite his power. However, the intervention of Allecto, causes him to launch the attack on the Trojans. But, Turnus humble character is shown at the conclusion, when Turnus pleads and begs for Aeneas to save his life and keeps no pride. He is unarmed, but is still wearing a trophy item from a man of Aeneas that he killed, thus Aeneas kills him in rage. In the last line of the Aeneid Virgil writes, He angrily buried his sword full in the breast of his foe the body of Turnus grew limp and cold, and down to the shadows below, moaning in protest against it, his soul fled away. When looking at Aeneas like he is Augustus, the story ends very pessimistically. Aeneas had gone against his fathers word that he should be forgiving and this is also very counter-Roman by acting is such a noncivilised manner. This is implying Augustus uses tactics that are not respected or supposed to be use d by any Roman in order to receive his political power and military strength. Virgil is claiming that Aeneas went about his way to getting his desires in a very immoral manner. Simply put, Augustus receives his power in the same way as Aeneas receiving his reward of the princess Lavinia through the unjust murder of Turnus.Perhaps one of the most pessimistic, but subtle text is the one about the Gate of bone in Book Six. Virgil refers to the journey of Aeneas exiting the underworld. Aeneas has the choice between two specific gates in order to leave the underworld. One called the Gate of Horn which would simply bring him back to the real world and the other is called the Gate of Ivory where those who enter, enter a world of false dreams. And with the guidance of his father Aeneas walked through Gate of Ivory.When using the representation of Aeneas as Caesar Augustus, Virgil does not view Augustus as a wise man or great hero. By sending Aeneas in the Gate of Ivory Virgil claiming that Augustus is using his power in a manner that is virtually filled with false dreams, and that he convincing citizens and senators to follow him by giving them false hope.This might also create false hope among all of the empire. This text clearly disagrees with almost everything that Augustus stands for. With Anchises guiding him foreshadow of what disappointments are sure to occur. Anchises attempts to warn Aeneas to be merciful to everyone showing how Virgil disagrees with Augustus methods of unnecessary violence and foreshadows Aeneas killing Turnus.

Malaysias Economy Exports

Malaysias Economy ExportsMalaysia Economy ExportsIntroductionMalaysia, the place c solelyed Truly Asia. It lies on the Southeastern Asian peninsula bordering Indonesia, Brunei, and the South China Sea. Its filled with diametrical Asian cultures from Malay, Chinese, Borneo and other indigenous groups. Having no or little issues about societal upheavals, corruptions and such being published in international media, Malaysia continues to be a puzzling country known for its dedicate natural splendor as it continues to flourish as one of Asias leading countries. However, knowing its experiences that led to its present ingathering is whats really sidelineing about this country.After gaining independence from Britain in 1957, it was noned that the Chinese was the chief force in Malaysias economy. In the 1960s, Malaysias economy was dependent on exports of agricultural goods. During this period annual Gross Domestic Product processs on an average consecrate of 6 per centum per year. Then in the late 1960s racial pressure started and caused the creation of the New economic Policy which aimed to ensure that by 1990s at least 20% of the economy must be controlled by ethnic Malays.In the 1970s, high deflation and mismanagement of government enterprise caused its economy to experience severe economic downturn. By 1985, recession having negative 1.2 sh ar GDP harvest was experienced. As solution to the downfall of the economy, the government change overed its focus from the agriculture celestial sphere to the manufacturing sector. It liberalized foreign legality ownership from 10 to 20 pct in order to attract foreign investments. These efforts resulted to a success by achieving a positive GDP growth of 13.4 percentage from 1986 to 1990.Although the countrys internal economic factors continued to be strong, its external economic factors abnormal it in a negative way. Huge jacket crown outflows from the Malaysian economy and other South East Asian economies w ere hurt by the Asian crisis. From positive 7.7 percent Malaysias real growth rate in declined to negative 7.5 percent in 1998.Interest rate also increased from five percent to nine percent. Furthermore, rising prices and the increase in unemployment from 2.4 percent to 3.2 percent caused poverty to boost from 6.1 percent in 1997 to 7 percent in 1998. In addition, the health sector was also unnatural due to the increase in the price of imported drugs which in turn also made it harder for the poor to afford medication.Despite its condition, Malaysia rejected IMF assistance and stabilized its money with the aid of lodge Negara Malaysia, its fundamental Bank, through lowering exchange rates, interest rates, and government spending. Also, the government increased capital controls by halting, several mega projects and established the National Economic Action Council (NEAC). With all these efforts, the country achieved a positive annual growth rate of 5.4 per cent in 1999.Malaysias e conomy continued to surge despite all terrorist threats and health diseases such as the SARS. The Package of New Strategies was established in 2003 to generalize domestic sources of growth, promote mysterious investment and strengthen the countrys competitiveness. In 2006, The ordinal Malaysia Plan was issued.This plan reiterates the target of lifting Malaysias economy to developed nation by 2020. After knowing all these facts, this paper will now plow about the economic condition of Malaysia starting from the year 2002 to 2006. It will tackle the GDPs contri notwithstandingion to growth and growth by sector, lending and pretension rate, money give, swop and economic indicators and some movements of selected exports.Gross Domestic ProductContributions to Growth (Figure 2.24.1)Malaysias Gross Domestic Product was highest during the year 2004 with 7.2 percent. To further die the changes, the factors affecting the Gross Domestic Product would be discussed. First, custom was ana lyzed in two separate types backstage Consumption and commonplace Consumption. From the figure, it could be seen that consumption is an unstable factor in their economy. Private consumption in 2002 was 2.0 percent and rose until it reached 4.9 percent in 2004.However it started to decrease in 2005 and by 2006 private consumption was only 3.5 percent. Private consumption in the last five years grew by an average of 3.58 percent. When in comes to Public consumption, 1.4 percent growth was accomplish in 2002. It grew by 0.2 percent by 2003 then started to fall and reached 0.8 percent in 2005. It picked up its pace and increased to 1.2 percent in 2006. The average Public consumption growth is 1.18 percent.It could be noted that private consumption became the largest GDP contributor in the years 2003 to 2006. The increased consumption is caused by the low interest which encouraged business investments and higher income for the household to dispose. This in turn generated income for th e businesses which could eventually lead to expansionary means that would produce employment.Next, investments were also presented as two types namely Private and Public investments. Private investment started at a negative growth of 1.9 percent in 2002 then increased to positive 2.9 percent by 2004 and lessen to 1.3 percent in 2006. On the other hand, Public investments unplowed on fluctuating from positive 4.1 percent in 2002 it decreased to a negative growth in 2003 and 2005 until it sustained a positive 0.3 percent in 2006.As could be seen from the figures, public investments started as the largest GDP contributor in 2002 but kept on decreasing while Private investments tried to maintain its positive growth. The increase in private investments was due to a healthy business consanguinity achieved through the trust established in the economic plans such as the Ninth Malaysian Plan. With regards to the countrys net exports was negative during 2002, 2004 and 2006 with negative 1.3 , 2.5 and 0.4 percent growth. In 2003 and 2005, positive 2.0 and 1.3 percent were obtained.Overall, Malaysia had the lowest GDP in 2002 with 4.4 percent growth and as said earlier, it achieved 7.2 percent growth in 2004 and ended with 5.9 percent growth by 2006. The highest contributor in the years 2002 to 2006 were public investments for 2002 and private consumption for the following years. From all these, it could be deduced that Malaysias GDP growth was dependent on private consumption. The problem is that as people consume more, they cogency not comport enough to consume in the future therefore change magnitude the other factors in the GDP should also be done.Growth by Sectors (Figure 2.24.2)The growth its Agriculture, Industry and function sectors, no one sector prevail the others by having a consistent increase per year. This might be caused by the shifts in the strength of production in such sectors. For instance in 2002, Services had the greatest contribution to their economy.However, by the Industrial sector increased by almost 70% in 2003 and continued to rise by 8.22% in 2004, causing it to contribute more to the GDP of the country. By 2005 and 2006, Industry decreased and as finance and trade businesses rose, Services became the largest contributor again.With these, total employment increased in 2006 by 2.5%. As could be noted Agriculture was the least competitive sector. This sector which has been very important to rural incomes and exports might produce still been affected by the 1985 act of shifting focus away from the Agriculture sector. It only attained a 6.4% GDP contribution due to the increased prices of foreign crops. pretension Rate and Money SupplyThere atomic number 18 3 types of money monitored by the Central Bank in Malaysia namely M1, M2 and M3. M1 is narrow money, and M2 and M3 considered broad money. M1 is imperturbable of private sector currency and hire deposits. M2 is M1 plus financial assets while M3 is M2 plus fixed deposits of the private sector net issues of NCD to the private sector and proceedings effected by finance companies, merchant banks, discount houses, and Bank Islam.The adoption of the managed float enabled the central bank to gain flexibility with the money control in monetary policy. Through it they were no longer stalled with always having to off-set the increase in money tote up with a substantial increase in money demand in order to keep the Ringgit fixed. In the past 5 years (Table A9), money supply has changed positively. This might have been through their imposed decrease in interest rate. In fact it reached its peak in 2004 by having a 25.4% increase in money supply.With regards to ostentation, the Malaysian economy has been experiencing a low inflation (Table A8). Inflation has been under an increasing and decreasing slip per year. However, their rate is not worrisome since its still managed in low single digits. From 1.8 in 2002 it reached an inflation of 3.6 in 2006 .This price increase has been mainly caused by the increase in fuel prices and electricity cost. In addition, the positive growth in money supply was also a factor in this inflation. It should be noted that despite the inflation consumption still increased because the actual increase in the prices did not hurt the consumers knowing that it was off-set by the strengthening economy or national income.Unemployment RateThe countrys unemployment was unstable. The rate did not increase to more than 3.0 figures (Table A6). In fact, from 3.5 in 2002, it decreased to 3.4 in 2006. This might have been greatly influenced by the sectors especially industry or manufacturing and the services sectors. This is one accomplishment of the macroeconomic quarry of reducing unemployment. Further it could aid to an increase in national income through the reduction of the poverty situation in the country.Exchange Rate, Imports and ExportsDue to the 1997/98, Bank Negara Malaysia mulish to have a currency peg thus fixing the Ringgit exchange rate. As can be seen (Table A19) until 2005, the Ringgit was valued RM 3.8 to one U.S. dollar. Fixing the rate caused indemnity to the economy since their currency did not increase in value in response to the weakening economy of other countries such as the U.S. Also, although foreign investors might feel comfort in knowing that the exchange rate wouldnt change most were also hindered from investing.This was because investors know that in time they would lose since the Ringgit does not have a adventure to increase its value thus they would look for other profitable investments in other countries. It was a good thing that the Central Bank decided to shift to a managed float system.In 2006, Malaysian Ringgit appreciated to 3.6 per U.S Dollar. The managed float is more favorable for foreign investments since more profit would be attained by investors. It would be the Bank of Negaras role to ensure control over short term variability and let the de mand and supply factors to affect the long-run trends.The exports and imports of the country were not severely affected by the exchange rate knowing that it was still fixed during 2002-2005. Other factors affected the trade of the country. In 2002, 2004 and 2005 the growth in imports was more than that of the exports (Figure 2.24.5).Although the percentage growth of exports was less, surplus was still attained because the total amount of exports was more than the imports. This was attributable to the industrial sectors contribution in electronics and the rising oil, gas and crops to be exported. Imports grew through the increased consumption of foreign goods.Government Revenues and ExpendituresGovernment receiptss were in a declining trend (Table A22). From 23.1 in 2002 it decreased to 22.1 in 2004 and ended at 21.7 in 2006.Likewise, government spending was also declining (Table A21). From 28.7 in 2002 it reached 26.4 in 2004 and 24.3 in 2006. This decrease in earnings might be ba d for the government because they would have little funds to finance government programs.It was good that as the earnings decreased, the expenditures also decreased. This direct relative trend would enable the country to not experience a great loss unlike those countries that tend to spend more although they have the knowledge that they are not earning much.The decrease in government expenditure could be attributed to the decrease in government borrowing as a result of the fiscal policy. The contractionary fiscal policy enabled the country to lower government spending to achieve a long term economic growth. In addition, increasing prices of exports was used as a compensating factor for expenditures effect on revenue. Revenue from these exports represents 37% of government revenue.ConclusionsMalaysia could be an interesting topic for a lot of economic enthusiasts because of the stave that it has gone through. Malaysias economy has undergone many changes. It started as a well-off ec onomy until it experienced a lot of crises including the Asian crisis. This country is among the lucky ones who have been able to get back on its feet and improve its condition.The increased growth in the pattern of its GDP signifies the strength of their economy. It shows how their national income increases as being affected by the said factors. However, it should still continuously work on improving the condition of its net exports and investments because increasing consumption now could result to less consumable goods in the future. When it comes to the sectors, the performance has been good.The increased electronic productions, crop harvesting and service providing could boost their economy further. In addition, employment is greatly increased by these factors. Moreover, they have a fine control of their money supply. The positive increase in their money supply enables the increased consumption and decreased interest rates but higher inflation. Their inflation is not worrisome b eing stable at a low inflation figure. With their exchange rate, it has been a right move to shift to a managed rate instead of the pegged rate since more investments and profits would be generated from this.Factors other than the exchange rate have had more influence on imports and exports. Since their exports are still more than their imports its positive contribution to the national income could still be anticipated. Lastly, with regards to their government revenue and expenditure they should find ways in generating more revenue but increasing the spending at the same time because government spending is one of the main factors of national income.With all of these, it could be deduced that Malaysia has a chance of achieving more economic growth. However, the possibility of achieving the Ninth Malaysia Plan is still unfeasible. Although their economy is rising they should still consider more expansionary means of creating a long-run growth and produce realistic goals. This will ena ble them to catch up and become one of the developed countries.Sourceshttp//www.adb.org/Documents/Books/ADO/2007/MAL.aspwww.econ.upm.edu.my/azali/FN.pdfwww.mier.org.my/mierscan/archives/pdf/drariff1_8_2005.pdfhttp//www.nationsencyclopedia.com/economies/Asia-and-the-Pacific/Malaysia-OVERVIEW-OF-ECONOMY.htmlhttp//www.pbs.org/nbr/site/research/educators/060106_10d/http//0-proquest.umi.com.lib1000.dlsu.edu.ph/pqdweb?index=7did=1169443391SrchMode=1sid =1Fmt=3VInst=PRODVType=PQDRQT=309VName=PQDTS=1193566062clientId=47883 concomitant2.24.1 Contributions to growth (demand)Sources Bank Negara Malaysia, available www.bnm.gov.my, downloaded 28 February 2007 staff estimates.2.24.2 GDP growth by sectorSource Bank Negara Malaysia, available www.bnm.gov.my, downloaded 28 February 2007.2.24.5 Trade indicatorsSources Bank Negara Malaysia, available www.bnm.gov.my, downloaded 28 February 2007 staff estimates.

Genetic Screening :: Science Technology Religion Papers

Genetic ScreeningThe door opens and your doctor steps into the room. The doctor is wearing a frown on his face. He tells you that they just got your tests back from the lab and wants to refer you to a genetic counselor. Given the current trend in our society piece y of us may fare this situation in our future. But what does this mean to our lives, what faecal matter these tests really tell us? In this document I will address what type of tests are considered genetic entombing and what they can tell us, the ethical argument s floating around in the media today, and how you should spread over this new technology. What is Genetic screeningMany of the tests we call genetic screening are for pregnant women. Pregnant women are given many tests to screen for achievable fetal developmental problems. Some of the tests done are blood tests to tell if the women has a higher predisposition t o have a fumble with spina bifida, or fetal Down syndrome. (Blatt 1997) These tests are safer than the invasive tests and many people are hoping that someday all of the genetic screening done will be done on the mothers blood, this te chnique is called fetal cell sorting. But today many of the tests that can be done on the fetus require invasive techniques, like a needle for amniocentesis and precutaneous umbilical blood sampling where a needle is inserted into an umbilical vein in ue tero. These tests can actually screen the genes of the fetuses. And in some situations women choose to terminate pregnancies be bear of the results. One test done on newborns has been in practice since the sixties. Phenylketonuria is a disease that can cause retardation if not caught early enough in a childs development. The government has mandated the testing of newborn for this metabolic i mbalance that can be treated by proper diet. (Blatt 1997) Many other diseases can be diagnosed at birth with relatively no danger to the infant as compared to the invasive procedure thread earlier. But many of these diseases that can be diagnosed have no known treatment for them like Phenylketonuria. From newborns on up to adulthood many new diseases can be diagnosed. Many tests have been developed, and more are developed everyday thanks to the Human Genome Project. The sheer enormity of data scientists are being presented with more or less ensure that almost everyone will have some genetic disorder that could be identified.

Asteroids a Planet Killer :: essays research papers

The universe is a shooting gallery and earth is the bullseye. The earth is always under threat of a doomesday asteroid that will hang-up out civilization. There are over hotshot thousand asteroids traveling toward earth and only three quarters are accounted for. Where are the other one forth? No one knows because the government doesnt fund NASA astrologists enough to cover the astroids. Just one impact could end civilization as we know it. No matter where it hits everything would die, even bacteria. To give an estimate how much is spent on asteroid detection. It is said to be less than the cost to operate a bingle McDonalds franchise. Total disaster would occur no matter where the asteroid hit. Land, sea it doesnt matter. Ocean impact would create a number of things. First, a Tsunami(tidal wave) would be created on impact. The wave would be hundreds for feet high traveling hundreds of miles per hour. It would start to slow down crashing ashore through all coastal city. Then, final ly wash up hundreds for miles in get. " The eastern Ocean impact ranging from 400 meters to 5 kilometers in diameter. This would generate a tsunami that would sweep across the upper East Coast of the United States to the Appalachian Mountains."(Gottschalk 1) The pinpoint of the impact would equal a 300 gigaton blast of T.N.T. Also, 2.4 seconds after impact, a small fireball with a temperature of 5000C would sweep across long island. A land fall strike would cause total divistation. The asteroid would create a earth trembling impact causing earth quakes around the world. The binding flaunt will show impact and the crater would be twenty miles across. Then, a blanket of dust and debris would blanket the earth and block the suns light. This would occur for hundreds of years and the climate would be disrupted. Global killer no matter where it hits. The end of the world is only 28 years, 10 months, 19 days, 1 hour, 45 minutes, and 39 seconds away. An asteroid named XF11 is on route to hit earth directly. October is the month and 2038 is the year. Discovered by Jim Scotti on December 6, 1997 while looking at star with the genus Arizona Spacewatch Group. The asteroid "is predicted to pass at a rather comfortable distance of about 600,000 miles (about 960,000 kilometers) in 2028," "reported Dr. Donald K.